• "Don't criticize, condemn or complain."
• "Give people a feeling of importance; praise the good parts of them."
• "Get the other person to want to do what you want them to by arousing their desires."

Six Ways to Make People Like You:

• "Become genuinely interested in other people."
• "Smile."
• "Remember that a man's name is to him the sweetest and most important sound in any language."
• "Be a good listener. Encourage others to talk about themselves."
• "Talk in the terms of the other man's interest."
• "Make the other person feel important and do it sincerely."

Twelve Ways to Win People to Your Way of Thinking:

• "Avoid arguments."
• "Show respect for the other person's opinions. Never tell someone they are wrong."
• "If you're wrong, admit it quickly and emphatically."
• "Begin in a friendly way."
• "Start with questions the other person will answer yes to."
• "Let the other person do the talking."
• "Let the other person feel the idea is his/hers."
• "Try honestly to see things from the other person's point of view."
• "Sympathize with the other person."
• "Appeal to noble motives."
• "Dramatize your ideas."
• "Throw down a challenge."

Nine Ways to Change People Without Giving Offense or Arousing Resentment:

• "Begin with praise and honest appreciation."
• "Call attention to other people's mistakes indirectly."
• "Talk about your own mistakes first."
• "Ask questions instead of giving direct orders."
• "Let the other person save face."
• "Praise every improvement."
• "Give them a fine reputation to live up to."
• "Encourage them by making their faults seem easy to correct."
• "Make the other person happy about doing what you suggest."

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